Ever heard of HerStreet? A few months ago, Chloé, the founder of this new place dedicated to women, contacted us to propose a collaboration, and she was right to do so! We were immediately seduced by the transformation and refurbishment of this former (mythical) service station on rue des Pierres-du-Niton in Eaux-Vives. She has turned it into a new hybrid, kid-friendly place where you can come to work, work out, refocus, savour, indulge and, above all, meet. At HerStreet, as at MotherStories, the human aspect is the most important thing. Sharing this vision, we immediately agreed to organize our events there. In this new story, learn more about the woman and mother who embodies this project.

Chloé, can you introduce yourself in a few words?
I'm Swiss and grew up between Switzerland and England. I had set my sights on a career in interior design, but my path evolved differently after the arrival of my first daughter.

Why did you choose the names Asia and Alia?
Asia was inspired by the Egyptian queen Aasyah, a strong, independent woman. My husband is originally from there, so we wanted to honor his roots. Alia means "elevated". A name that symbolizes advancement and surpassing oneself. Always going further, always higher...

2 daughters and now HerStreet. How did your project come about?
When Asia was born, I was one of the first of my friends to have a child. It was a pretty lonely time, getting to know other moms, organizing playdates and other activities. But above all, I had to physically and emotionally "digest" becoming a mother. A real learning curve!

How do you feel about entrepreneurship? What's your biggest challenge?
Entrepreneurship has enabled me to get back to work outside of "motherhood" and get back to an "active life", stimulated in a different way. The biggest challenge is keeping what happens at work, at work!

How do you reconcile family and professional life?
My family life is and always will be my priority. Once I made that conscious decision, I stopped feeling torn.

Any advice for moms who want to start their own business?
I think it's important to communicate openly with your family about the expectations and desires you have or imagine you'll have with this new project.

What kind of mother are you? What's your parenting style?
I talk to my daughters a lot. I explain things to them simply, naturally and honestly... Love and communication are the most important things.

What values would you like to pass on to them?
Kindness, respect for others and for oneself, politeness, curiosity and perseverance. I'm convinced that with these values, the world will belong to them.

A woman you admire?
I have great admiration for my mother and the life she has given me.

Chloé, what can we wish you today for tomorrow?
To create things of real value that we can share with others.

HerStreet
6 rue des Pierres du Niton, 1207 Geneva
www.herstreet.com